Be Caught Off Guard! Tesla's Global Price Rise! What Signal?

On May 2nd, Tesla's official website showed that Tesla has raised the prices of Model 3 and Model Y in multiple regions around the world, including China, the United States, Japan, Canada, and other regions. Among them, the highest increase was in China, at 2000 yuan.
The recent wave of price hikes by Tesla has caused netizens to exclaim that they have been waiting for a price cut and have been feeling lonely. Many netizens have said, "You are the one who raised the price, and you are the one who lowered the price." "Isn't it because you paid for the failed launch of the last starship
On January 1st of this year, Tesla took the lead in setting off a "price reduction wave" in the automotive industry, with a maximum reduction of 48000 yuan. Later, it attracted competition from the entire industry to follow up on the price reduction, resulting in fierce competition within the industry.
Industry insiders have pointed out that as the global economic recovery accelerates and consumption is rapidly recovering, coupled with an increase in new car supply after the Shanghai Auto Show, the "price war" in the automotive industry is approaching its end, and there will be fierce competition for product cost-effectiveness in the later stage.
Multiple global price increases
Public information shows that in the Chinese market, Tesla's best-selling models, Model 3 and Model Y, both rose by 2000 yuan.
Among them, the selling price of the Tesla Model 3 has increased to 231900 yuan, an increase of 2000 yuan compared to the previous 229900 yuan price; The high-performance version of Model 3 increased to 331900 yuan, with an increase of 2000 yuan.
The price of Tesla Model Y increased by 2000 yuan to 263900 yuan; The Model Y Long Range Edition also increased by 2000 yuan to 313900 yuan; The high-performance version of Model Y increased by 2000 yuan to 363900 yuan.
In addition, Tesla has also raised the prices of Model 3 and Model Y in the US, Japan, and Canada markets, with a relatively small increase compared to the Chinese market.
According to Tesla's official website in the United States, the price of the Model Y Long Range Edition has increased to $50240, from $49990, an increase of $250 (approximately RMB 1728); The price of the Model Y high-performance version has risen to $54240, from $53990, an increase of $260 (approximately RMB 1797); The price of the Tesla Model 3 has increased to $40240, from $39990, an increase of $250 (approximately RMB 1728).
In the Japanese market, Tesla's entry-level Model 3 has increased by approximately $269 (approximately RMB 1859), while the Canadian market's Model 3 and Model Y high-performance versions have increased by $222 (approximately RMB 1534).
Tesla CEO Musk has previously stated that the company will prioritize sales growth over profit margins, hoping to achieve profitability after the large-scale launch of autonomous driving software. I hope to increase prices wherever possible to match delivery with production.
Accelerated recovery of the car market
As the pace of economic recovery accelerates, the consumption power of the car market is also rapidly recovering. Recently, several car companies have released delivery data for April, indicating a significant increase in monthly delivery volume under the stimulation of early promotion policies.
In April, BYD continued to rank first in new energy vehicle sales with a total sales volume of over 210000 vehicles. Among them, the sales of passenger cars were about 209500 units, a year-on-year increase of 98.6%. The monthly sales of its MPV brand Tengshi exceeded 10000 units, reaching 10526 units. Industry insiders point out that with the continuous improvement of BYD's product matrix, the advantages of car models in various segmented tracks are gradually becoming apparent.
GAC Aian firmly ranked second in sales, with sales exceeding 40000 units in April, reaching 41012 units, a year-on-year increase of 302% and a month on month increase of 2.5%. The cumulative sales from January to April exceeded 120000 units, a year-on-year increase of 120%.
Ideal Automobile stands out among the new forces in car manufacturing, with a delivery volume of 25700 units in April, a year-on-year increase of 516.3% and a month on month increase of 23.56%. The delivery volume of Nezha Motors in April was approximately 11100 units, a year-on-year increase of 26%. The delivery volume of Geely Automobile's Geely Krypton in April was 8101 units, an increase of 279.1% year-on-year and 21.6% month on month.
According to data from the China Passenger Transport Association, the retail sales of Tesla Model 3 in China from January to March were 43000 units, a year-on-year increase of 27.3%; The retail sales of Model Y in China were 95000 units, a year-on-year increase of 26.7%.
The Passenger Car Association stated that in April, the heat of price war gradually subsided, consumers resumed rational consumption, and the wait-and-see sentiment was alleviated. The suppressed demand in the early stage was released, and the overall car market continued the trend at the end of March, stabilizing and repairing.
Huaxi Securities believes that in April, the Shanghai Auto Show will usher in a new car and technology intensive release period, which is optimistic about sales in the second quarter. Wholesale sales from April to May are expected to grow rapidly year-on-year, and it is optimistic about the independent rise of car companies. Under the catalysis of multiple improvements, the fundamentals of passenger cars are expected to bottom out in the first quarter of 2023 and continue to rise in the future.

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