Rabbit Round Spring Festival! Logo And Mascot Official Announcement Of The 20...

What is your mascot for the Spring Festival Gala in the Year of the Rabbit? After collecting the favorite tendencies of countless audiences and through systematic and detailed big data research portraits, the cute and soft "rabbit round" was born! Lively and cute, bright big eyes, and the oriental expression of "everything is alive"... This is the first IP of the original mascot of the Spring Festival Gala in the 40 year history of the Spring Festival Gala to complete the original formula through Internet big data analysis.

The main visual logo of the 2023 Spring Festival Gala is also in front of us. It comes from the posture of "rabbit is round" and leaps upward. At the same time, it is an illusionary variant of the cursive "mao" character in calligraphy. The overall design is full of the momentum of vigorous new journey and the strength of rich spirit and elegance. It highlights the unique beauty of Chinese characters as characters and paintings, and interprets the meaning and hope of "the year of kuimao rabbit" with endless pride.

"Rabbit Round"=Chinese Science Stories+Chinese Traditional Culture

The mascot "Rabbit Yuanyuan" not only embodies the preferences and expectations of the whole network audience from big data research, but also contains the meaning and beauty of the traditional culture of the rabbit, and creatively presents the scientific research achievements of Chinese scientists.

The "Anhui model pika" is the world's earliest rabbit like animal discovered so far, and its living age is the Early Paleocene, 62 million years ago. It was discovered and named by Mr. Li Chuankui of the Institute of Vertebrate Paleontology and Paleoanthropology of the Chinese Academy of Sciences. The fossils are now collected in the Chinese Museum of Paleontology. Li Chuankui and other paleontologists of the older generation led the scientific research team to run on the mountains and gobi of the motherland for decades, filling the gaps step by step, so that China has nearly complete fossil evidence of rabbit evolution. The four symbolic incisors of "rabbit round" are taken from the typical characteristics of the ecological restoration image of the fossil "Anhui model pika".

Experts said that the mascot of the Spring Festival Gala, "the round rabbit", is not only the Chinese zodiac rabbit in the sense of traditional culture, but also the "ancestor" of the Chinese white rabbit that embodies the spirit of Chinese scientists.

The cursive script is also a kind of calligraphy, while the auspicious rabbit turns into a kind of calligraphy "mao"

The "rabbit is round" is not only filled with the preferences and expectations of the general audience, but also gathers the innovative creativity of artists.

The design of the mascot "Rabbit Round" was completed by Chen Xiangbo, the chief designer, the curator of Guanshanyue Art Museum, and the visual design team of the Spring Festival Gala in four months. Based on the basic characteristics of the Chinese White Rabbit, the overall image is integrated with the aesthetic style of traditional Chinese fine brushwork, and is completed using 3D three-dimensional modeling technology. The upright ears, the slightly raised head and the erect chest all show the spirit of striving upward.

A piece of auspicious red, auspicious rabbit cursive. As the logo designer of the Chinese Lunar Exploration Project and the Chinese Planetary Exploration Project, Gu Yongjiang, the main designer of the logo of the 2023 Spring Festival Gala, combined with the mascot "Rabbit Round", fixed the moment of leaping upward, and transformed a new "Mao" character from the cursive image of Chinese calligraphy art. The character was like a door opening, the rabbit leaping upward, and the rabbit leaping to the spring gate, The new atmosphere of vigorous and vigorous work in the new year is vividly on the paper.

In terms of color selection of main visual symbols such as mascot and logo of the Spring Festival Gala, the color system and color matching standard of the 2023 Spring Festival Gala will be constructed by Fei Jun, professor of the School of Design of the Central Academy of Fine Arts, and the visual design team of the Spring Festival Gala. The Chinese people have always loved to "imitate nature". The ancients believed that the colors green, red, yellow, white and black, which can only be made from natural materials, were pure colors. The so-called "color is only five, and the change of five colors is invincible". The color concept of the 2023 Spring Festival Gala, based on the Chinese traditional color system, takes positive colors as the longitude and intermediate colors as the latitude, pursues the soft, elegant and rich color keynote in traditional culture, and weaves the beauty of inheritance and innovation of the color system of the Spring Festival Gala.

With the official release of the mascot image and the logo of the Spring Festival Gala, the big curtain of the Spring Festival Gala is gradually approaching. With historical information and modern flavor, the "rabbit circle" will greet you on the stage of the 2023 Guimao Rabbit Year Spring Festival Gala on the New Year's Eve of China Central Radio and Television (CCTV)!

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